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Apple’s Looming Nightmare

The big news last week was that Apple finally agreed to settle its fight with Qualcomm. Kudos to Tim Cook, because I’ve known a lot of CEOs who rather would have fought to the death than admitted they were wrong — and not only wrong but acting disingenuously the entire time. (Fighting this to the...

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How to Get Smarter About Influencer Marketing

Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, with an overwhelming amount of programmatic advertised content, marketers may find that...

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New CRM Research Shows Awareness Gap

CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers (47 percent...

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The Rebirth of the Personal Computer

I went to Lenovo Accelerate last week and feasted my eyes on one of the most innovative PCs I’ve ever seen. However, as I absorbed the rest of Lenovo’s announcements, I realized I was looking at just the tip of what could be a significant coming change in personal computers — one that could eclipse...

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Google, Microsoft In Step in New Era

Apple, Google and Microsoft are three very powerful companies. Two of them had big events last week — Google I/O and Microsoft Build. What I found interesting was that both Google and Microsoft largely were on the same page about focusing on the customer. Both Google and Microsoft have been making massive advancements with artificial...

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Facial Recognition and the Fight for Diversity

I spent a good deal of my educational and early career as an analyst doing research at scale. In fact, the way I got into the executive resources program at IBM was through one of the largest research projects my division had ever undertaken. A recurring issue with those who attempt to address the diversity...

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Hackers Target 3rd Dimension of Cyberspace: Users’ Minds

The Russian attacks on the 2016 U.S. presidential election and the country’s continuing election-related hacking have happened across all three dimensions of cyberspace — physical, informational and cognitive. The first two are well-known: For years, hackers have exploited hardware and software flaws to gain unauthorized access to computers and networks — and stolen information they’ve found. The third dimension,...